Cyber Week Kicks Off The Holiday Shopping Season On A High Note

We’ve bid farewell to Black Friday, Small Business Saturday, and Cyber Monday … and stats are now starting to show just how much online shopping consumers across the nation and around the world did during the first official week of the holiday shopping season.

An upward trend

The short story is that all the early estimates reveal an uptick in Cyber Monday spending this week. There are some relatively minor discrepancies between major firms like Adobe and Salesforce, but the general trend is consistent.

Here are some of the notable figures:

• Total U.S. online sales on Monday came in at around $13 billion.
• That constitutes a year-over-year increase of between 2% and more than 7%.
• Global Cyber Monday sales approached $50 billion.
• Black Friday drove nearly $75 billion in global e-commerce purchases.

Taking the entire Cyber Week — from Thanksgiving to the following Monday — into account, Adobe reported that U.S. spending topped $41 billion, or 8.2% higher than 2023. Salesforce offered an even more impressive haul, reporting $76 billion in sales for a 7% annual increase.

Around the world, Salesforce estimated that Cyber Week sales were just under $315 billion for a 6% bump over last year.

Just getting started

Post-Thanksgiving sales might jumpstart the shopping season, but there’s plenty more time for shoppers to make their purchases. And online commerce continues to make up an increasingly large share of those sales, as Adobe determined in its forecast.

By the time the holiday season ends, Americans will spend an estimated $240.8 billion, which is 8.4% higher than in 2023. Mobile shopping is an even faster growing segment and now represents about 57% of all online sales.

Some of the biggest savings thus far this holiday season have been on electronics, makeup, and apparel.

Chris Agee December 4th, 2024

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